"A household based in the northern part of London is looking for an remarkable and experienced instructor to guide their smallest child on his initial journey to growing into an British gentleman."
Looking at this post, you might naturally skip the phrase "initial stages" as just a turn of phrase.
But, it might be the most significant aspect of this unusual job advert, as it attempts to find a mentor for a one-year-old.
Hundreds of responses have since been received since the unnamed family published their call for the £180k-a-year tutor, who must be "an exceptional individual".
Over the last few weeks, the listing has attracted attention in the media, with many wondering why?
Progressive Approach
A tutoring expert, head and founder of Tutors International, which is supporting the family in their search, stated that in spite of early scepticism, he viewed the concept "visionary", and "innovative".
When he met the family, he said they appreciated the atypical character of their requirement, and how immature their son is.
Nevertheless, they clarified that they "preferred not to postpone any longer" to hire a tutor, as they had held off until their elder sibling was five, and by that age "cultural bias had already taken hold".
What precisely did the family indicate by "cultural bias"?
It's "everything", Adam responded. "How you eat, the manner you speak".
He explained the elder child had absorbed "very nuanced, unspoken signals" from the family, and had assumed their cultural norms. The family explained to Adam they did not want history to recur with their younger child.
The strategy: To hire a British tutor, who needs to speak with standard English accent, to influence the baby right from the beginning.
Subtle Influence
"A lot of the learning at the start here is somewhat absorbed naturally," stated the CEO.
It's by means of this osmosis that the family are hoping the child will acquire the UK customs they wish to impart.
He said the tutor had to be an individual who studied at "the right kinds of schools – comparable categories of schools as the family plan to send their son to".
"The instructor must be the right kind of person, they'll be doing things they may not realize they're doing, just naturally," he said.
Expense Not a Factor
The family informed Adam the selected educator should preferably also have knowledge of or enthusiasm in horse riding, skiing, the arts and musical activities so as to inspire the child in a wide range of hobbies.
More than that though, he said the family hoped the tutor to sign up the child on a range of courses so the child would be "pony-riding and learning an instrument by the time they are about three years old".
In the family's view, helping their son grow into a "English gentleman" will bring about success and open doors.
"Considering the pros and cons of that, because it's undoubtedly a class statement," he notes.
Yet, despite all this tutelage in "Britishness", would the child pick up what is termed cultural leaning from the multicultural family he resides with anyway?
"Certainly", replied Adam. "The parents know this may not work, but they've simply adopted the perspective of, 'let's give it a go and we should start as quickly as we can', because the expense of it is not a concern," he stated.
Idealistic and Unrealistic
A number of in the education sector who share those concerns.
Another CEO, CEO and founder of Blue Education, who supplies personal educators, stated that "the development of embracing two identities, or actually, forming one's identity, is something that must be experienced personally, not engineered."
He wrote that he had emigrated from Asia to the Britain at the age of seven, and had been raised understanding and living both cultures. He continued to learn at Cambridge University.
"The idea that one individual can act as a embodiment of UK identity, someone who can in some way impart the qualities of a UK sophisticate to a infant child, seems to me idealistic and unrealistic," he stated.
"Based on my background, having a quintessentially UK tutor from babyhood will not automatically create the result they desire.
"I did not have such a figure, and however I have been fortunate enough to live many of the situations they hope for their son."
He added: "The fact is, cultural identity can not be dictated from the outside; it must be embraced, and it must come from within."
Acquiring Englishness
Naturally, Britishness is something Adam hopes can be taught – and commercialized.
"I think the fact that the global community holds us in this respect is something that we should be cherishing|valuing|appreciating
