Skip to content
Explore the latest in technology, digital marketing, and in…

TikTok Grants The Community Control to Reduce AI-Generated Media in Timelines

The platform is rolling out a updated setting that enables them to lessen the volume of AI-made videos appearing in their feeds. This move comes as the service announced that it presently contains over 1 bn AI-generated clips.

Testing and Rollout

This change is undergoing trials over the following weeks before a global rollout. This development comes amid a increase in AI-generated material, driven by recent content generation software.

AI Content on Other Platforms

Recent reports that approximately a tenth of the fastest-growing content creators on a competing service primarily display AI-generated videos. A significant portion of this content is considered low-quality AI content, a phrase for inferior, bulk-generated content that is typically absurd or dreamlike.

Based on user feedback that a lot of users enjoy content made with AI tools, from digital art to informative clips, and we aim to offer the community the option to increase or decrease of that, depending on their own likes,” commented a platform representative.

Volume and Proportions

The service announced that there are presently 1.3bn videos on its network identified as made with AI. Overall, in excess of 100 m videos are uploaded to the app daily, making AI content a minor percentage of its overall inventory.

User Control Features

Users will be capable of reduce or increase the level of artificial media they view by using the content preference feature in the application and selecting “AI-generated content”. Further subjects that can already be adjusted under the setting cover current affairs, fashion, aesthetics, and dance.

AI Disclosure Rules

Its rules mandate content makers to tag lifelike AI-made content, and it bans dangerous AI impersonations of well-known individuals or crisis events. Any believable artificial content that is unmarked can be taken down under its community policies.

Additionally, the service will henceforth add an AI-generated label to content produced via its proprietary AI systems, or flagged by an industry-wide initiative for recognizing AI-generated material. This step is aimed to deter users from trying to evade the labeling process.

Educational Initiatives

The platform is also establishing a two million dollar AI literacy fund for experts and institutions to develop learning resources about using AI responsibly. This initiative will benefit non-profit groups focused on training coding and technology.

Content Safety Approach

TikTok has justified its content review process, amid discussion over proposals to make redundant a large number of content moderators in the United Kingdom. The company is expected to cut hundreds of positions in its user protection department in its British office, with trade unions and digital protection specialists expressing worry that people are being substituted by AI moderation.

A company official explained that human moderation would still have a role, but automated tools can shield workers by eliminating the most harmful content ahead of it gets reviewed by staff. The platform announced a 76% decrease in shocking and graphic content reviewed by content reviewers over the past year due to the use of its AI tools.

“We think that it’s essential to combine humans and technology to keep the platform safe,” the executive stated. “We’ll have people as integral to the approach, but we additionally believe it’s highly necessary to minimize viewing of unsafe media as rapidly, which is why a lot of the machine support is really helping us work at speed.”
The writer

Sally Frederick

A seasoned journalist with over a decade of experience in international reporting, specializing in European and Middle Eastern affairs.

Notepulse UK

Type to search articles.